Advertising Project

Advertising Project

Advertising Project

Helen Haywood

 Helen is currently Academic Advisor for the BA Marketing Communications degree with responsibility for second year students. She has 24 years experience as a Senior Lecturer and has taught students at all levels, as well as being involved in programme management and programme validation and design. Prior to this, she had 7 years industry experience in marketing as a brand manager and senior brand manager working for L’Oreal (Vichy), Nestle (Chambourcy) and Moulinex. She has developed a range of marketing skills and experience. ​She has published in the area of student choice/decision-making and Higher Education and her thesis explores parents’ experiences of their child’s HE choice process, using highly interpretive interviews. She teaches marketing, with a particular specialism in international marketing, as well as supervising dissertations. ​

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PROMOTIONAL CULTURES & COMMUNICATION CENTRE
PROMOTIONAL CULTURES & COMMUNICATION CENTRE
Faculty of Media & Communication, Bournemouth University