Richard Scullion


Member of the Promotional Cultures & Communication research group

Have a PhD from the London School of Economics on ‘The meanings that consumers ascribe to their consumer and political choice practices’.

Research stuff on consumer choice, consumer culture intersecting with civic culture, ‘marketisation’ as a verb! And issues of voice and communication (linked to Paralympics)

Edited five books to date; the most cited being ‘The Marketisation of Higher Education and The Student as Consumer’, a critical investigation of the higher education sector published by Routledge.

A flavour of my publications:

  • Shopping for Civic Values: Exploring the Emergence of Civic Consumer Culture in Contemporary Western Society. In McGill, A. and Shavitt, S. (eds) Advances in Consumer Research, Vol. 36 p319-324
  • The emergence of the Accidental Citizen. Implications for political Marketing. Journal of Political Marketing, Vol. 9 Issue 4. p 276 – 293 Making it easy to resist: How being a consumerist choice-maker marginalises our capacity as political agents. Chapter in Media/Democracy, Cambridge Scholars Publishing
  • The messy social lives of objects: Inter‐personal borrowing and the ambiguity of possession and ownership. Journal of Consumer Behaviour 13.2 (2014): 131-139.

Teaching remains at the heart of why I remain in academia and in particular I try to introduce pertinent social and ethical issues into our study of communication as a cultural practice.

Active in the academic groups business consultancy having carried out research projects for a range of organisations including Channel Four, Dorset Wildlife trust and Bournemouth Council Tourism office.