Whilst reflecting on the Margins of Consumption seminar day, in a IWC Replica Watches supervisory meeting, Sue, Mike and I came to discuss aspects of Sue’s research on Love (and its effects on consumption habits). Mike and I identified parts of our own research that related to this, particularly in relation to the aspect of compromising our habits and preferences when we are ‘in love’ for the sake of our partner (or vice versa).
This got us thinking. We all have a sense of understanding about the romantic notion of love; love as an expression of something and of course the media view of falling in love, but what about (an understanding of) the practices of love – on a daily basis? The real reality of practices that we don’t necessarily reflect on and how different are these practices to the romanticised, idealised view of love and relationships?