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IMAGINATION PROJECT

In the name of love

compromise-donkeyWhilst reflecting on the Margins of Consumption seminar day, in a IWC Replica Watches supervisory meeting, Sue, Mike and I came to discuss aspects of Sue’s research on Love (and its effects on consumption habits). Mike and I identified parts of our own research that related to this, particularly in relation to the aspect of compromising our habits and preferences when we are ‘in love’ for the sake of our partner (or vice versa).

This got us thinking. We all have a sense of understanding about the romantic notion of love; love as an expression of something and of course the media view of falling in love, but what about (an understanding of) the practices of love – on a daily basis? The real reality of practices that we don’t necessarily reflect on and how different are these practices to the romanticised, idealised view of love and relationships?

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Miscellaneous

Reflecting on the Margins of Marketing seminar

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In my short summary of the day I noted that we (the academics that make up the informal group that is ECCG) might be well placed to work at the margins of consumer research because we are in fact very much at the margins of the academy. We work in a new university that has only recently declared any interest in research (and is yet to follow up its stated aims with the sorts of working practices that colleagues at more established institutions enjoy). We also work in a media school and in a group that is highly interdisciplinary. In many ways we simply haven’t yet learnt to practice consumer research in ‘normal’ ways. We are poor at the game. Some of us don’t really ‘get’ the fuss about the JCR, for example. Others don’t really aim to ‘be someone’ in consumer research. I don’t think many of us have a 3-year publishing plan either. And we don’t really know how to maximise our RAE results (or care to find out, even though we did do better than expected). We spend little time and effort looking for commercial applications for our work either.  Perhaps we are poor researchers? Or perhaps we simply enjoy researching the things that interest us, and that stand out as worth further investigation?  We do this using the methods that seem ‘right’ to us (or just fun to us) rather than those that are preferred by top journals.

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Miscellaneous

Margins of Marketing Seminar

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On the 12th June 2009 The ECCG held a seminar where we discussed the margins of marketing. basket new balance I’m going to try to capture some of the discussion here, but I’ve included recordings too. timberland femme The academics in ECCG wanted to hold an event that was not like the usual academic conference. We didn’t want long, finished papers and we didn’t want formal presentation. ugg pour homme We wanted participants to share thoughts and ideas and to discuss them at length. air jordan pour homme pas cher We split the day into 4 broad themes (but really this turned out to be a rather arbitrary and messy split): Spaces, Practices, Theories, and Methods. You can listen to Richard’s introduction here :