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IMAGINATION PROJECT

The Scacred and the Profane

Belk et al explore how objects can become vehicles to transcendent experiences and can show elements of the “sacred”.

The research shows that there is a clear difference between the sacred and the profane/ordinary. The sacred is usually related to religion, magic, totemism, animism and pagan cultures. However there is also proof that “sacred” goes beyond these. This paper explores through empirical and conceptual research that contemporary consumption carries aspects of the sacred and profane. Processes are examined principally through analysis of field data tempered by literature.