Our Mission

The group focuses broadly on aspects of promotional cultures – cultures where social relations, moral and identity projects are mediated by the market. Our general aim is to illuminate a range of contexts: from the production of promotional cultures at an institutional level of the cultural intermediaries –media, advertising systems, fashion, brand owners – to the symbolic and material array of practices and interactions of people – consumers, publics and audiences, that make up promotional cultures.

Our world class and award winning research has been published in:

  • Communication Research
  • Consumption, Markets & Culture
  • European Journal of Marketing
  • Journal of Consumer Behaviour
  • Journal of Consumer Culture
  • Journal of Marketing Management
  • Political Marketing
  • Research in Consumer Behaviour

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