The group focuses broadly on aspects of promotional cultures – cultures where social relations, moral and identity projects are mediated by the market. Our general aim is to illuminate a range of contexts: from the production of promotional cultures at an institutional level of the cultural intermediaries –media, advertising systems, fashion, brand owners – to the symbolic and material array of practices and interactions of people – consumers, publics and audiences, that make up promotional cultures.
Our world class and award winning research has been published in:
- Communication Research
- Consumption, Markets & Culture
- European Journal of Marketing
- Journal of Consumer Behaviour
- Journal of Consumer Culture
- Journal of Marketing Management
- Political Marketing
- Research in Consumer Behaviour