Project ideas

/ Post 1980s views of consumption depict consumerism as product of semiology – a game of signs and identities. Nowadays we buy things because they help us express our identity and create  sense of belonging among our peers. But when does consumption fail to fulfill this task? We might, for instance, decorate a new house with objects which we brought from the previous home, or we might buy objects that we consider they define ourselves; despite this, we might not feel at home in the new environment. Why and when do objects fail to fulfill their semiotic function? // For the art aficionados, collecting art is an exciting, peculiar process, similar to a hunter who looks for his prey; the originality / the uniqueness of the work play an important role in this process. In the digital era, computer based art loses its uniqueness, as the piece of code can be easily displayed on any number of computers. It can be easily reproduced, as new media art states that “art is for everyone and made by anyone”. How do collectors feel in this case? Is the relationship between the collector and art piece as special as it used to be in the past? If originality / uniqueness is not any longer the main driver, then what stimulates them to collect?


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Faculty of Media & Communication, Bournemouth University