The extent to which we desire goods on a daily basis. Do we have an internal need to desire or do we enjoy the feeling of desire or is it something that is discretionary and something that causes discomfort.
Once actualization of the desired good occurs, are we satisfied or do we proceed to desire another item immediately. Perhaps this is a generational difference, or a gender difference.
Why do we desire, is it to aspire to an ‘ideal self’ or is it a dissatisfaction with our current situation, a grass-is-greener phenomenon. Further to that, is this then on the increase or decrease as more goods become so easily accessible.
PROMOTIONAL CULTURES & COMMUNICATION CENTRE
Faculty of Media & Communication, Bournemouth University