This paper looks into how the ways in which dealers create and maintain meaning and value in relation to the second hand goods they buy and sell.
Parson’s (2006) insinuates how price is largely a component of economic life while value is largely a component of social life. best replica watches In other words the values we attach to our possessions can be personalised but the creation and maintenance of these values is an inherently a social process. Dealers play a significant role in the process of value creation. They use a variety of techniques to inject meanings into objects.
It has been suggested dealers create new lives for objects as such, they die in one context and are revived in another, thus becoming ‘re-enchanted.’ While they may attempt to re-hant objects with meaning through the rituals of display and presentation, In the case of antiques in particular, dealers create an illusion of desire by manipulating the histories of objects to add value to them. Therefore, it has become essential for dealers to have in dept knowledge of markets and of the objects themselves because a key way in which they realise value is by exploiting the ignorance of others.
However, dealers must show a degree of morality and those dealers who avoid engaging in social relations are seen by other dealers as callous. Audemars Piguet Replica Watches
PROMOTIONAL CULTURES & COMMUNICATION CENTRE
Faculty of Media & Communication, Bournemouth University