​This project seeks to understand how consumption ‘fits’ into everyday imagining. In addition to exploring how particular commodities may be imagined, the focus of this work is how consumer goods and consumption practices fit with other concerns of life and therefore how individuals think, feel and experience them in context.


[postlist cat=”imagination-project” number=”-1″]

Buying for and storing ‘Just in case’

The attitudes towards items no longer of use however that still hold memories or meanings. The aspirations we place in items or the forward thinking we see within a currently useless item. Why do we feel attachment towards an item that is at present of no use. Do we invest our dreams and hopes into goods and feel that if we part with those goods then those aspirations will be gone forever. Why do we feel the need to keep something ‘just in case’, is this applicable to all generations, or does it stem from ‘hard times’ when goods weren’t as easily obtained. Are ‘just in case’ items a tangible examples of our desired self?

The feeling towards lost items

Whether this is the feeling towards forced divestment or towards the feeling of replacement of a lost item. How do we feel and act once a treasured possession has been taken from us. What are the consequences. Do we transfer the sacredness to a similar item, are we quick to forget, do we strive to replace the item.   Can we still feel attachment to a replaced item. Does it hold the same sacredness, would we feel the same if this too was lost, do we reminisce about the lost item.

Desiring Goods – Imagination/Daydreaming

The extent to which we desire goods on a daily basis. Do we have an internal need to desire or do we enjoy the feeling of desire or is it something that is discretionary and something that causes discomfort. Once actualization of the desired good occurs, are we satisfied or do we proceed to desire another item immediately. Perhaps this is a generational difference, or a gender difference. Why do we desire, is it to aspire to an ‘ideal self’ or is it a dissatisfaction with our current situation, a grass-is-greener phenomenon. Further to that, is this then on the increase or decrease as more goods become so easily accessible.


Faculty of Media & Communication, Bournemouth University