The attitudes towards items no longer of use however that still hold memories or meanings. The aspirations we place in items or the forward thinking we see within a currently useless item.
Why do we feel attachment towards an item that is at present of no use. Do we invest our dreams and hopes into goods and feel that if we part with those goods then those aspirations will be gone forever.
Why do we feel the need to keep something ‘just in case’, is this applicable to all generations, or does it stem from ‘hard times’ when goods weren’t as easily obtained. Are ‘just in case’ items a tangible examples of our desired self?
PROMOTIONAL CULTURES & COMMUNICATION CENTRE
Faculty of Media & Communication, Bournemouth University