About

PCCC focuses broadly on aspects of promotional cultures – cultures where social relations, moral and identity projects are mediated by the market. Our general aim is to illuminate a range of contexts: from the production of promotional cultures at an institutional level of the cultural intermediaries –media, advertising systems, fashion, brand owners – to the symbolic and material array of practices and interactions of people -consumers, publics and audiences, that make up promotional cultures.    

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PROMOTIONAL CULTURES & COMMUNICATION CENTRE
PROMOTIONAL CULTURES & COMMUNICATION CENTRE
Faculty of Media & Communication, Bournemouth University