Chris Miles is a Senior Lecturer in Marketing and Communication in the Department of Corporate and Marketing Communication, Bournemouth University. Before he came to BU, Chris lectured in the School of Business and Management at Queen Mary University of London and even earlier in his career was an Assistant Professor in the Public Relations and Advertising Department of Eastern Mediterranean University (where he helped to found the Faculty of Communication and Media Studies). He has also delivered postgraduate modules on digital marketing at both King’s College London and the University of Malta. Chris has published research on the rhetoric of viral marketing and co-creation, the relationship between marketing and magic, cybernetic models of marketing communication, persuasive strategies in the foundation of Service-Dominant Logic, and the impulse to control in contemporary marketing strategy. His 2010 monograph published with Routledge, Interactive Marketing: Revolution or Rhetoric?, argued that much marketing academic and practitioner discourses around the possibilities of interactive technologies were suffused with controlling, disempowering rhetorics of opportunism and manipulation rather than the egalitarian, empowering spirit that they ostensibly celebrated. Chris is currently working on another monograph for Routledge exploring the relationships between marketing, magic, and rhetoric. He is a Fellow of the Higher Education Academy and an editorial board member of Marketing Theory.
Recent or ongoing projects include: a rhetorical analysis of the Tweeting habits of social media marketing gurus (with Gergely Nyilasy), an analysis comparing dominant themes in recent UK academic marketing and professional/trade discourse, and psychoanalytic interpretations of the relationship between consumption and trauma (with Georgiana Grigore and Mike Molesworth).