Summary: Access based consumption: The case of car sharing.Access based consumption: The case of car sharing. Bardhi and Eckhardt (2012) Recently, instead of buying and owning things, consumers want access to goods and prefer to pay to temporarily access them. Chen (2009) & Marx (2011): Ownership is no longer the ultimate expression of consumer desire. Access based consumption: Access cam be gained through memberships to clubs etc. where multiple products owned by the company can be shared. It is no longer an inferior mode of consumption. Types of access differ:
- Market mediation (profit/non-profit)
- Consumer involvement
- Type of accessed object: experiential; functional;material;digital
- Political consumerism
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