Summary of Belk, R. (2010) Sharing. Journal of Consumer Research by Laura Mihai

This article distinguishes between sharing, gift exchange and commodity exchange. – Sharing is an activity that is more characteristic of the interior world of the home, rather than the exterior worlds of work and the market. – Both gift giving and sharing are expressions of desire for connection. – There is a lack of attention related to the subject of sharing, as sharing has a ubiquity and taken-for granted character (routine) Benkler (2004): “Sharing is a nonreciprocical pro-social behaviour”. Belk (2007): “Sharing is the act and process of distributing what is ours to others for their use and / or the act of receiving or taking something for our use”. – Sharing is a communal act that links us to other people. It creates feelings of solidarity and bounding. – It differs from economic exchange, which rarely creates communal bonds with other people. – Commodity exchange is about the reproduction of rights to objects, not the reproduction of relationships between people; it is characterised by calculability.   SHARING IN / SHARING OUT Sharing out = dividing a resource among discrete interests. It preserves the self / other boundary and does not involve expanding the sphere of aggregate extended self by expanding the domain of common property. Sharing in = expands the sphere of the extended self by expanding the domain of common property.   – Sharing is bound up with ideas about property, ownership and self,swiss replica watches that are learnt during childhood. – The sharing choices refer to individual choices subject to individual as well as cultural differences.

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Faculty of Media & Communication, Bournemouth University