There are some things money can’t buy….wait….nevermind.

http://www.stumbleupon.com/su/2K1xrD/www.personal.psu.edu/cma5217/blogs/la101h/2010/02/there-are-some-things-money-cant-buy-wait-nevermind.html A brilliant article written last year explaining the success story of Mastercard and their ‘Priceless Campaign’ that has been integrated across cultures globally. In a time of materialism and consumerism they adopted a revolutionary exclusive approach which proved greatly successful

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PROMOTIONAL CULTURES & COMMUNICATION CENTRE
PROMOTIONAL CULTURES & COMMUNICATION CENTRE
Faculty of Media & Communication, Bournemouth University