the overview should also list 1-2 questions all of the papers raise as a group. A 50 word abstract of each paper for publication in the conference program. A 750-1000 word abstract of each paper for evaluation and publication in the ACR Proceedings. Full references for each long abstract. The references do not count against the word limit and can be combined in a single list at the end of the document.
The proposal must be single-spaced, use Times New Roman Font size 12 point, with 1” margins. The word limits will be strictly enforced.
Papers representing completed research and dealing with substantive, methodological, or theoretical topics including: consumer, emerging markets, cross-cultural, multicultural, bottom of the pyramid,Breguet Replica
and Latin American market research issues are invited as Competitive Paper submissions. All authors should submit a 50 word abstract and 3,600 word (maximum length) paper using Times New Roman Font Size 12, 1” margins. The paper must contain full references. Empirical papers must contain a single table summarizing all results and can contain up to one figure (optional). References, table, and figure are not included in the word count or the page limit. Word limits will be strictly enforced.
The paper should comprise a brief introduction explaining what the research question is, why it is important, and how it fits with and advances current knowledge. Detailed descriptions of the studies and the data should follow, and a brief general discussion should list limitations and highlight why (and to whom) the findings make a difference. Descriptions of the method and analysis used in each study should be transparent. The fact that there is a word limit does not imply that fewer studies, weaker data, or obscure details are acceptable.
Authors have two publishing options for a Competitive Paper.
Option 1: Authors can choose to publish the full paper in the ACR Proceedings. Authors choosing Option 1 must upload a 50 word abstract and a 3,600 word (6 pages max) paper for review, along with references, one table summarizing the results, and one optional figure. Choosing this option implies that, if accepted, the paper will not be submitted for publication elsewhere.
Option 2: Instead of publishing the full paper, authors can choose to publish a 750-1000 word abstract in the ACR Proceedings. Authors choosing Option 2 must upload a 50 word abstract, a 750-1000 word abstract, and a 3,600 word (6 pages max) paper for review, along with references, one table summarizing the results, and one optional figure. Acceptance will be based on review of the 3,600 word (6 pages max) paper, but on acceptance only the 750-1000 word abstract (including references and table) will be published in the ACR Proceedings. Authors are free to submit their paper elsewhere for publication.
Submissions detailing ongoing research on substantive, theoretical, or methodological topics on consumer, emerging market, cross-cultural, multicultural, bottom of the pyramid, and Latin American research issues are sought for the Working Papers sessions. These sessions provide the opportunity to present results of research that is still in progress (i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal).