If you would like to work with us on a PhD in any of our core projects please contact Janice Denegri-Knott at email@example.com .
Information on how to apply for a research degree at the Faculty of Media and Communication at Bournemouth University can be found here.
The advancement of technology imposes an inevitable pressure on companies to introduce new products and services into the marketplace, to stay competitive or survive. One product category that is growing increasingly within the marketplace is Really New Products (RNPs), which refers to very innovative products. Businesses therefore need to be aware of the ways they can promote RNPs in order for consumer to efficiently understand RNPs and form a positive attitude and intention towards these products.