As the importance of corporate social responsibility (CSR) continues to rise, several studies have investigated the effects CSR may have on organisations (Sen & Bhattacharya, 2001; Turker, 2008; Verboven, 2011). Research has focused on consumers’ attitudes and behavioural intentions towards an organisation’s CSR investment (Creyer & Ross, 1997; Maignan, 2001) and results indicate that stakeholders expect organisations to behave in an ethical manner (Schlegelmilch, 1997) and show concern for social issues (Shaw & Shiu, 2003). This project explores the effect of CSR upon employees as an understudied stakeholder group (Aguilera, Rupp, Williams & Ganapathi, 2007; Dhanesh, 2012a). More specifically, this project examines (1) the significance of skepticism as a personality trait upon CSR initiatives and (2) the impact of CSR on employees’ life satisfaction.

CSR Project 2 Book chapters

Grigore, G., Ali, I., & Vontea, A. (2015). Dear employee, are you happy? Investigating the relationship between social responsibility and employees’ life satisfaction. In: Grigore, G., & Stancu, A., (eds.) Social Responsibility, Ethics and Sustainable Business: Theory and Practice. Bucharest: ASE Hall Publishing. Conference papers Grigore, Theofilou, A., & Watson, T. (2014). Employees as CSR advocates: The role of scepticism. In: 17th International Public Relations Research Conference 5-9 March 2014 Miami, FL, USA. Watson, T., Theofilou, A., & Grigore, G. (2013). Employees as CSR ambassadors: Harnessing scepticism in times of financial uncertainty. In: Euprera Annual Congress 2013 3-5 October 2013 Barcelona, Spain.

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PROMOTIONAL CULTURES & COMMUNICATION CENTRE
PROMOTIONAL CULTURES & COMMUNICATION CENTRE
Faculty of Media & Communication, Bournemouth University