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Study 3 – Promoting New Products in digital channels

The advancement of technology imposes an inevitable pressure on companies to introduce new products and services into the marketplace, to stay competitive or survive. One product category that is growing increasingly within the marketplace is Really New Products (RNPs), which refers to very innovative products. Businesses therefore need to be aware of the ways they can promote RNPs in order for consumer to efficiently understand RNPs and form a positive attitude and intention towards these products.

International Conferences on Social Responsibility, Ethics and Sustainable Business

This is a series of academic conferences that creates networking opportunities for both researchers and practitioners to discuss recent insights on corporate socially responsible practices in the non-for-profit and for-profit sectors. We welcome scholarly papers and practice contributions on the following topics: CSR and Sustainability, CSR and Business Ethics, CSR, Social Media and Grass-Roots Campaigns, CSR and Education, Communicating CSR, CSR Initiatives and Strategies, Corporate Governance, NGO Marketing, CSR in the Digital Age, CSR, Reputation and Crisis Management, Ethical Stakeholder Engagement. You are invited to attend the 5th International Conference on Social Responsibility, Ethics and Sustainable Business to be held at Bocconi University, Milan, Italy on 6-7 October 2016. If you have a relevant paper please click here.

CSR Project 3 Book chapters and articles

Book chapters

Grigore, G., Stancu, A., & Zaharia, R.M. (2013). Challenges of Integrating CSR into Curricula: An Analysis of the Romanian Educational System. In: Ahmad, J. and Crowther, D., eds. Education and Corporate Social Responsibility. Bingley: Emerald Group Publishing, 223-242. Conference paper Ali, I., Grigore, G.F., & Ahmad, J. (2012). University teachers’ perceptions towards teaching business ethics. Procedia-Social and Behavioral Sciences, 46, 3637-3641. (ISI Thomson Reuters) Ethical Stakeholder Engagement: Exploring the Relationship between Corporations and NGOs

Journal article

Grigore, G.F., Theofilou, A., Watson, T. and Sthapitanonda, P. (forthcoming 2016). Ethical Stakeholder Engagement: Exploring the relationship between corporations and NGOs in Thailand, Romania and UK. Prism Journal, 12(2). Conference paper Theofilou, A. and Grigore, G., 2015. Businesses and NGOs: Their role in shaping CSR theory and practice. In: The 3rd International CSR Communication Conference 17-19 September 2015 University of Ljubljana, Slovenia. Janice Denegri-Knott Head of CMC Research Promotional Cultures & Communication Centre (PCCC) Faculty of Media and Communication


Faculty of Media & Communication, Bournemouth University